Indigo Milk’s brand is inspired by mycelium—an intricate system that constantly adapts to its environment, forming symbiotic relationships that provide nourishment and communication.

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Our visual identity takes these principles in a more abstract form, drawing inspiration from psychedelic designs and optical illusions. These elements create refracted lenses of wonder, offering fresh perspectives and allowing us to see the world not only as it is, but as it could be.

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